Blog

Thoughts on engineering, leadership, and building software that matters.

The Playbook for Hiring Your First 100 Engineers
LeadershipHiringScaling
Mar 18

The Playbook for Hiring Your First 100 Engineers

Hiring 100 engineers in 18 months while maintaining an exceptionally high bar. The process, the mistakes, and the principles that built a world-class engineering team.

6 min readRead →
From User Stories to Working Software: Closing the Gap That Kills Products
BDDProductProcess
Mar 11

From User Stories to Working Software: Closing the Gap That Kills Products

The journey from user story to deployed feature is where most teams lose alignment. Here's the framework we use to ensure that what we build is exactly what the business needs.

5 min readRead →
How We Implemented Google-Level Engineering Standards Without Slowing Down
Engineering StandardsLeadershipScaling
Mar 4

How We Implemented Google-Level Engineering Standards Without Slowing Down

Everyone says you can't have enterprise standards at startup speed. We proved them wrong. Here's the exact playbook for building world-class engineering practices from day one.

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Executable Specifications: Why Your Documentation Is Lying to You (And How to Fix It)
BDDDocumentationArchitecture
Feb 25

Executable Specifications: Why Your Documentation Is Lying to You (And How to Fix It)

Traditional documentation rots the moment it's written. Executable specifications stay accurate forever. Here's how we replaced wikis and Confluence pages with specifications that are always true.

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BDD Beyond Testing: How Behavior-Driven Development Became Our Communication Framework
BDDEngineering CultureProcess
Feb 18

BDD Beyond Testing: How Behavior-Driven Development Became Our Communication Framework

BDD isn't a testing methodology — it's a communication revolution. How we transformed BDD from a QA tool into the backbone of cross-functional collaboration across a 200-person engineering org.

4 min readRead →
Building an Engineering Culture from Zero to 200+ Engineers
LeadershipEngineering Culture
Feb 11

Building an Engineering Culture from Zero to 200+ Engineers

How I built an engineering organization from scratch, established world-class standards, and created a culture that attracts and retains top-tier talent in a hyper-growth environment.

3 min readRead →